Thursday, May 17, 2018


Now that prom season is officially wrapping up, the style team at French Novelty would like to extend a heartfelt thank you to all of our clients! Prom season is always the busiest time of year at French Novelty. This prom season enthusiasm and excitement started taking over the showroom floor in January, as we were introduced to hundreds of new clients and welcomed back so many of our loyal customers. As our style team remains hard at work filling internet orders for customers throughout the United States and internationally, we are pleased to announce this year exceeded our goals.

Jessica in Jovani
As a special thank you, French Novelty would like to invite you to take advantage of all the newly discounted markdowns and current showroom promotions. Prom season may be wrapping up, but the after prom sales are just getting started. It’s never too early to start planning ahead for the next special occasion in your life.
Khayla in Sherri Hill

Let’s take a look back at some of our Prom 2018 customer spotlights featuring dresses from French Novelty. Thank you for allowing French Novelty to be a part of your special night.

Riley in Angela & Alison

Maegan in Sherri Hill
Rose in La Femme
Emily in Jovani
Olivia in La Femme
Emma in Clarisse
Raeyonna in Johnathan Kayne
Jayda in Mori Lee
Cammi in Ellie Wilde

Anabell in La Femme Fashion

Wednesday, February 7, 2018

Valentine's Day Glam Done Right: Valentine's Day Dress Shopping

Sherri Hill 51365

It's that time of year again ladies! Yep, Valentine's Day is right around the corner. With the start of February, love is officially in the air, so now is the time to start shopping for the perfect Valentine's Day dress. If your days of shopping for homecoming dresses or prom dresses are behind you, but you still love a good excuse to get all dolled up, this is YOUR day! If you are looking for the perfect date night dress, we've got you covered! No date? No problem! After all, there is no better time than Valentine's Day...or should we say "Galentine's Day", to get dressed up and paint the town red with some of your best gal pals. No matter if you are searching for a fun and flirty party dress to wear for your girls night out or if you are looking for the perfect dress for a date with your bae, French Novelty has the perfect selection of designer dresses in our Jacksonville, Florida showroom.

With our 125% best price guarantee and personalized customer service given by our knowledgeable stylists in store as well as our online staff, French Novelty always makes your shopping experience enjoyable and stress free. Check out a few of the looks assemble by the French Novelty style team below to help you melt hearts this Valentine's Day!

P.S. The only deals you'll find sweeter than our sale prices are the 50% off boxes of candy the day after Valentine's Day.

Clarisse 3356

Alyce Paris 4387 size 2

Rachel Allan 3022 size 8

Sherri Hill 50608 size 4

Thursday, December 14, 2017

Prom Dress Shopping Made Easy

Ellie Wilde

     From beginning to end, finding the perfect prom dress can be stressful, but it doesn't have to be! The French Novelty style experts have compiled a list of tips to make your prom dress shopping experience fun and exciting!

Have A  Plan
·         Start early! Now is the perfect time to start your #PROM2018 experience. By shopping early you will have the first pick at all the new styles being delivered daily. Prom experts will also tell you, buying your dress before the busy prom season helps beat the rush. At French Novelty, you'll have access to our fully stocked showroom and the full attention of our expert consultants.

·          Be the first to register the dress! The stylist at French Novelty want to ensure you have a wonderful #PROM2018. We take the time to register each dress sold in our showroom. What that means for you as a client is, if another student from your school tries to buy the same dress for the same event, our stylist are alerted and we can deter two girls from showing up in the same dress. Because of the nature of internet sales, we can only offer this special service in our showroom. Please keep in mind, we have no control over what other's buy online or at other stores, but we do our best to help eliminate the stress of having an unwanted twin on prom night.

·      End of the year markdowns!!! Hundreds of Spring 2018 dresses are coming in daily. Our stylist have to make room for all the new merchandise, so..... that means you will find some of the best sales of the year going on now as we markdown styles from previous seasons!

·      Start saving early. Prom can be expensive. The dress is often the biggest expense associated with prom, in addition to all the accessories, shoes and undergarments. By purchasing these additional items with your dress, you may be able to score a discount or package deal on some accessories. At French Novelty, we offer special deals and promotions from time to time. Follow French Novelty on Facebook, Snapchat and Instagram to stay connected on all the upcoming events and deals.

·         Find inspiration! Look for ideas online, in magazines and social media to get inspiration for what styles and colors you like. Bring pictures of what you are searching for to the showroom. When you arrive, our team of stylist will be ready to help you find your dream dress.
Ellie Wilde

Mori Lee

Sherri Hill

Stress Free Shopping
·         Be open minded. Don't form an opinion of a dress until you try it on. So many young ladies make the mistake of overlooking a spectacular dress because of how it looked hanging on the rack. A dress looks totally different on your body and by stepping outside your comfort zone, you might be surprised at what looks good on you.

·         Know before you go!  Our stylist are experts at finding the perfect dress, but as a young consumer it is so empowering to know what you are purchasing. Start by familiarizing yourself with bodice styles, silhouettes and fabric choices. It can be overwhelming, but knowing the difference between satin, taffeta or jersey will help you articulate what you want for your prom dress.

·          Be prepared. Before coming to the showroom, make sure you are well rested and have eaten. Bring your shoes along if you have them. This helps the client walk in the dress, visualize where the dress hemline will fall and see if the garment will need alterations. In some cases, going with a slightly higher heeled shoe will help eliminate the extra cost of having the dress altered. An insider tip when looking at hemlines, stand on a hard surface in your shoes, not carpet. You will get a more accurate idea of the dress length.

     Deciding on the perfect dress comes down to what you feel your best in. Consider the opinions of your friends and family but ultimately, it's your special night. Don't get discouraged if you can't find a dress on the first store visit. Our showroom inventory is always changing with new deliveries every day. The French Novelty style team is also able to order the styles featured on our website directly from top designers. Certain styles may be back-ordered or special order items, so order early to guarantee delivery by your #PROM2018 date. Come by our showroom, meet the stylist and browse the hundreds of dresses we have in stock. We look forward to helping make your prom dreams come true.


Tuesday, November 7, 2017

AND THE WINNER IS.....How to pick a Winning Evening Gown for a Pageant

  Selecting your evening gown is one of the most important aspects of  pre-pageant preparation. It can also be the most overwhelming. Your evening gown paints a "portrait" to the judging panel and gives them insight to your personality. This dress also serves as a wonderful opportunity to show off your best qualities. Since the dress itself is not being judged, it is important to remember it's how the contestant looks in the dress that's being considered.

  Here are a few tips to help you capture the crown.

Tip #1: Cost

  You don't have to spend a fortune to win! An evening gown is generally only one of many garments you'll need during pageant weekend so look for ways to reduce costs. One of the biggest myths in pageantry is how much money you'll have to spend on your evening gown. Pageant insiders know designers often create gowns for their less expensive lines based on sample designs from the couture collections. Olivia Jordan stunned the judges on a custom couture Sherri Hill evening gown at the 2015 Miss USA Pageant. That winning gown style is now featured in Sherri Hill's Prom 2018 collection for a fraction of the cost of the couture version and in seven different colors. Cara Mund, Miss America 2018 wore a custom Jovani design when she captured the crown back in September. Jovani has created a dress in a similar style and color, available for much ;less than the price of the custom dress. By focusing on how great the dress makes you look and feel, not the price tag, you'll save money.

Cara Mund, Miss America 2018, in Jovani
Olivia Jordan, Miss USA 2015, In Sherri Hill

Jovani JVN33860

Tip #2: Select a Gown That is Age Appropriate

  If you are competing in the teen category, it is very important that you look like a teen in your evening gown. Find a style that is flattering to you while being age appropriate for the pageant. Stay clear of low or revealing necklines, cutouts, high slits or mature designs for younger age divisions. It is also important to read over pageant dress guidelines, especially for high school pageants & scholarship programs. Two piece gowns are fantastic options for homecoming, prom and some pageant systems like Miss Teen USA, however some school pageants have stricter guidelines. If you are unsure, stop by French Novelty and let the experienced style team provide you with a variety of trendy and affordable options for every pageant and age range.

Mac Duggal

Tiffany Designs
Sherri Hill
Tip #3: Accentuate Your Body Type and Best Features

  Selecting a winning gown requires a host of different considerations - from the image your gown conveys to the judges, to your body type and figure, as well as skin tones and hair colors. Knowing your body type is important because it helps determine what fabric and styles will work best for you. An example would be avoiding clingy dresses or jersey material if you are trying to minimize your waistline. Instead select a dress that flows and draws the attention upward towards your face, not your waist. Keep the focus on your best assets.

  Don't be afraid of wearing a color other than white, especially if you have a fair skin tone. The stage lighting tends to wash you out. Pageant consultants agree white looks great on stage and more national pageant winners have been crowned wearing it but it's also the most commonly worn color by pageant contestants. Try colors like red, pink, blue, yellow, and green that will make you stand out amongst the sea of white dresses.

  French Novelty stylist suggest bringing the under garments (spanx & bra) you intend to wear to the dress fitting. It can be overwhelming and generally requires help from professionals who know styles, fabrics, necklines, and all the other intricacies of evening gowns.

 Ellie Wilde
Ellie Wilde

Ellie Wilde

Tip #4: Know Before You Go

  Part of being successful in pageants is being prepared. With that in mind, know the different styles that are available to you. There are six different style silhouette dress styles: Empire, Mermaid, Sheath, Ball Gown and A-Line. By knowing these styles in advance, you'll be able to better communicate what you are looking for. After you decide on a silhouette, familiarize yourself with the different neckline options. The possibilities are endless with necklines with the most common being: Sweetheart, Straight Across, Asymmetric, Queen Ann, Off the Shoulder, Jewel, Boat Neck, Halter, High Neck and Collar. It's also helpful to bring along your shoes. This gives you the ability to check hemlines and walk in the dress.

  At French Novelty, we have been dedicated to our customers for 107 years, serving as experts in the field of dressing winners. We would love the opportunity to work with you on your next pageant wardrobe and welcome you to stop by for an evening gown consultation. New arrivals are coming in daily and we are also available to help you using our online store.

Friday, October 13, 2017

Miss Fancy Pants

Sherri Hill-51415
Are you searching for a special occasion alternative this holiday season? Look no further, because French Novelty has you covered! The runway is all the buzz, showcasing pants and jumpsuits that will help you stand out amongst the sea of little black dresses at your next event. Prom and Pageant designers, Sherri Hill and Mac Duggal, feature several variations that will have you looking picture perfect in your party pants.

Sherri Hill-51433
Sherri Hill style 51433 keeps the look simply stated with this off the shoulder jumpsuit. This look can be dressed up by adding over-sized earrings and a clutch and comes in several color options.

Is red your signature color? This one-piece jersey jumper, style 51360, features a high neckline, cut-out lower back, and flared leg. Style 51432, is an off-the-shoulder, two-piece pant set, that's sure to grab everyone's attention. You'll look fierce and fabulous at your next holiday party or special event.

Sherri Hill-51360

Sherri Hill-51432

If bling is your thing, check out these fully sequined jumpsuits from Sherri Hill and Mac Duggal. Let the style team at French Novelty, help you Glam it up at your next special occasion in a formal jumpsuit.

Sherri Hill-51350

Mac Duggal 9052L

Check out our website at to find the perfect jumpsuit style for you!

Thursday, September 28, 2017

2018 French Novelty Prom Reps

2018 French Novelty Prom Reps

As the 2018 prom season approaches, and we finalize prom orders from some of your favorite designers, we are also putting together an amazing group of young ladies to help make this the best prom season yet! Introducing, the 2018 French Novelty Prom Reps! These girls are some of the best and brightest within their high schools and we are so excited to have them as a part of the French Novelty team!

Just a few of our 2018 Prom Reps showing off some of their personal favorites for Prom and Homecoming!

During our first meet and greet, our Prom Reps came together to not only get to know one another, but this meeting also served as what we call our "Fashion Panel" focus group. The purpose of our Fashion Panel is to get feedback from our Prom Reps on what prom dress styles they want to see for Prom 2018, what new trends and colors they are excited about, as well as what looks they don't think will be a hit among their peers. We are so excited for our customers to see what styles our buyers and Prom Reps collaborated on. Check out some pictures of the girls below as they discussed their thoughts.

Do you want to join in on the fun? There are several schools who we still need representatives from! If you're interested, please send an email to Jessica at with your name, what school you attend, as well as your grade and a little bit about yourself. Stay tuned for more info from the next Prom Rep Event!

Wednesday, August 16, 2017

2018 Prom Dress Trends: World of Prom Market Recap

Our buying team has returned from World of Prom Market in Atlanta, GA and we couldn't be more excited to spill the deets of some of the hottest trends for Prom 2018! Let's jump right into it and check out some sneak peeks of what is to come this prom season!

Here's a sneak peek of a velvet prom dress from Shail K's 2018 prom collection.


Velvet is one of the hottest trends for Prom 2018!  The days of velvet being only a fall/winter fabric are behind us! The velvet prom dress trend completely dominated the prom scene at this year's World of Prom market. Most of your favorite prom designers including Sherri Hill, Jovani, Alyce Paris, and La Femme just to name a few, each had a hint of velvet mixed into their Spring Collections.


Ruffle prom dresses are all the rage for Prom 2018! There's just something about ruffles that add a bit of extra pizzazz to your dream prom look. From 2-piece prom dresses to mermaid dresses to ball gowns, every style prom dress could look even more fabulous with a little ruffle action!

Mori Lee style 42015, COMING SOON 

Sneak Peek of Alyce Paris Prom 2018


The fringe prom dress trend is back and better than ever for prom 2018. This look is for the prom-goer who exemplifies all things glamour and loves to make a statement. Shimmy and Shake on the dance floor as your fringe prom dress moves to the beat right along with you. 

2018 Fringe Prom Dress, Style 5002, by Rachel Allan 


You can never go wrong with a little bling! Prom 2018 is filled with sequins and sparkly styles that are sure to have heads turning all night long! Top designers like Sherri Hill, Morilee, and Rachel Allan all showcase fully sequined prom dresses within their collections that will satisfy your craving to stand out on prom night. 

Sherri Hill-51206

Floral Print

The floral print prom dress trend has been popular for the past few years and it looks as though it is here to stay for at least one more season! Large roses, vibrant colors, and bold patterns all graced the runways at this years World of Prom Market. Newcomer, Ellie Wilde, made her mark last year with her signature prints and this year is no different. 

Ellie Wilde floral print is second to none! Coming Soon!
Off the Shoulder

Off the shoulder prom dresses, which is one of our faves from last year, is also a top trend for prom 2018. If you are looking for an off the shoulder prom dress, you are in luck because you can spot this look in every collection this season from Ellie Wilde and Sherri Hill to Dave and Johnny, just to name a few!
Ellie Wilde off the shoulder 2-piece dress for prom 2018.

Top Colors for Prom 2018
The Pantone color of the season is PINK, so don't be afraid to show off your girly side for prom 2018!

Shhh!! The Sherri Hill Spring 2018 is top secret for now, so enjoy this fabulous sneak peek in the color of the season!

 Rose Gold

Emerald Green

 Images for Prom 2018 aren't available just yet, but don't worry! Your dream prom dress will be available on our website soon!